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Are You Leaving Money on the Table? Here’s How to Get Your Business Online Today!

Have you ever tried to find a business online and... found nothing? No website, no information, not a trace of digital presence? Now, imagine that lost customer was yours. Yes, yours! Is your business truly visible on the internet, or is it hiding in a dark corner of the offline world, hoping someone will accidentally stumble upon it?

If you haven’t put your business online yet, or you did it poorly, you’re literally leaving money on the table. And let’s be honest: no one wants that in 2024. So, take a deep breath, get ready for some hard truths, and follow these 10 tips to transform your business with a quality website.


1. Stop Procrastinating: Why You Need a Website (Yesterday!)

Yes, I know. You've heard someone say, "Oh, but I have social media. I don’t need a website." You know who else thought that? That store you never found again on Instagram after their account got hacked.

A website is YOUR space. It’s the only place where you control everything: the design, the content, and most importantly, your customer data. And no, having a Facebook page or a TikTok profile is not the same as owning a home. Social media is rented space; your website is the property where you build your business's future.

Besides, Google loves well-done websites. And you know what that means? More customers finding your business when they need something you offer.


2. Simplicity is Power: No Noisy or Confusing Websites

The internet is already confusing enough. Your website doesn’t need to add to that. When someone visits your website, they want quick answers, not a 100-piece puzzle.

Want to know the secret? Less is more. No flashy GIFs, unreadable fonts, or desperate pop-ups screaming "Buy now!" Focus on the essentials: what you do, how you can help, and how customers can get in touch.


3. Common Mistakes You Should Avoid (Because Everyone’s Tired of Them)

Now, a little tough love: if you make these mistakes, your website will go straight to the digital abyss. Here’s a quick list of what NOT to do:

  • Ignoring mobile. Over 70% of people access websites from their phone. If your site looks like Frankenstein on smartphones, you've already lost half your customers.
  • Too much text. No one is going to read that giant paragraph about your “mission, vision, and values.” Be direct.
  • Not updating. A website with outdated information is a sign of neglect.
  • Forgetting SEO. Without it, your site is like a lost island in the middle of the ocean.

Avoiding these mistakes already puts you ahead of a lot of competitors.


4. Stand Out on Google (Without Selling Your Soul)

You know what’s magical about Google? It can be your best salesperson — but only if you know how to please it.

An SEO-optimized website is your ticket to the ranking of your dreams. Well-chosen keywords, attractive titles, and simple navigation are the golden trio to earn points with the algorithm.

And there’s more: fast pages and good user experience are practically mandatory. No one waits 10 seconds for a site to load, especially Google.

Want a quick trick? Include your location on the site. For example: "Clothing store in São Paulo" will connect you with customers who are actually nearby.


5. Design Matters: It’s Like the Clothes Your Business Wears

Let’s be real: no one trusts a website that looks like it was made in 2005. Your website needs to look professional. But don’t worry, this doesn’t mean spending a fortune.

  • Use colors that match your brand identity.
  • Choose readable fonts (we don’t want to decipher hieroglyphics).
  • And please, invest in good images. No pixelated or “borrowed” photos from Google.

A modern design conveys trust. And trust sells.


6. Grab Attention with a Blog (Without Being Boring)

Want to be seen as an authority in your field? Start a blog. But no generic or overly technical texts.

For example, if you own a pizzeria, publish tips like "3 secrets to a perfect homemade pizza." Or, if you have a clothing store, talk about "Fashion trends for this summer."

A blog not only attracts visitors but also keeps your website alive and relevant.


7. Integrate Your Social Media (But Don’t Overdo It)

Having a website doesn’t mean abandoning social media. On the contrary, they should work together. Add links to Instagram, Facebook, and WhatsApp on your site and vice versa.

But be careful: social media is the gateway, and the website is the main event. Don’t make customers get lost between endless clicks.


8. Make Life Easier for the Customer: Be Direct and Accessible

Have you ever tried to find a company’s phone number on a website and… found nothing? It makes you want to give up, right?

Don’t make that mistake. Place the most important information (phone number, email, WhatsApp) clearly on all pages. And if possible, include a simple and quick contact form.

Bonus tip: a live chat button can work wonders when it comes to converting customers.


9. Invest in Security and Speed (Because No One Has Time for Hackers)

Slow and insecure websites scare away customers. Invest in good hosting and make sure your site has an SSL certificate (that little padlock next to the URL).

Trust is the foundation of any online sale. And believe me, your customers can tell if your website doesn’t feel secure.


10. Have a Plan: It’s Not Just About Creating the Website and Leaving It There

Creating a website is just the beginning. It needs maintenance, regular updates, and constant improvements. Treat your website like an essential employee — because it is!


Ready to Change the Game?

Now that you know how to put your business online with quality, how about taking the next step? You don’t have to do it all alone. Experienced professionals can transform your idea into a website that generates real results.

Why wait for success to fall from the sky? Click now and change the game for your business! Make your website shine on the web and leave your competitors in the dust. What are you waiting for?

Also, check out:

How Custom Websites Can Boost Your Online Presence

Imagem mostrando um laptop com a tela exibindo um site sendo criado, com elementos gráficos digitais como ícones de rede, código e gráfico crescente. A imagem transmite a ideia de colocar um negócio online, com um design moderno e minimalista em tons de azul e cinza.
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