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HERIKA
ARTEN

Web design for an accountant · Digital accounting · São Paulo2024

Web design for an accountant usually comes out the same everywhere: a faceless office and a list of services. People looking for accounting want to know something else: will this person look after my business with care? Herika Arten is an accountant in São Paulo with more than 15 years of experience in digital accounting for service providers, and her website answers that question before the first conversation.

The site was built by L’Atelier 54: a website for a digital accounting firm live at herikaartencontadora.com.br, with Herika front and centre, her five services explained, the numbers behind her work and free-consultation and WhatsApp buttons all over the page.

Top of accountant Herika Arten’s website, with her photo front and centre, the headline Digital Accounting for your business and the free consultation button

Web design for an accountant: the person comes before the spreadsheet

Accounting is a service clients barely see and only feel when it works. That is why the cover of Herika’s site starts with her: her photo front and centre, the headline “Digital Accounting for your business!”, a short note on who she works for (service providers) and the “Request a free consultation” button, with her CRC registration number right below to put people at ease straight away.

A strip of text runs below the cover with what she does, such as tax consulting and recovery of tax credits. Then comes the “Experience and Excellence in Digital Accounting” section, with another photo of her, the golden card 15+ years of experience and the firm’s three values: transparency, commitment and innovation. The section ends with “Partners in Success”, the client logos showing that Herika already works with people like the visitor.

A website for an accounting firm: explain the service without writing a manual

The challenge of a website for an accounting firm is saying a lot without scaring anyone. Taxes, payroll, balance sheets, income tax returns: clients want to know whether it solves their problem, not read the legislation. Herika works with healthcare, technology, beauty and retail, always focused on service providers, and that focus organises the whole page.

The next section, on a dark background, brings together three numbers: 200+ clients served, 150+ companies opened and 300+ tax returns processed. Right below, the five services become five cards with a photo, short text and a “Learn more” link: general accounting, payroll, tax planning, income tax and company registration. The “Request a custom proposal” button comes back whenever the visitor may already be ready to talk.

Web design for digital accounting: from doubt to WhatsApp

The bottom of the site looks after visitors who are still unsure. A banner leads to the guide “Nota Fiscal sem Mistério”, Herika’s material on issuing NFS-e invoices, client testimonials run in a carousel with each person’s name and Instagram, and an FAQ answers the questions that come in most: DAS tax deadlines, opening a company and recovering tax credits.

The end of the page has the “Talk to us” block with the WhatsApp button, a final call to action with Herika and a footer with phone, email, city and social links. It is a website for digital accounting built to get visitors talking to her, and the footer carries the studio’s credit, with a link.

Web design for an accountant: Herika Arten’s website built by L’Atelier 54, part 1 of 3 of the home page
Web design for an accountant: Herika Arten’s website built by L’Atelier 54, part 2 of 3 of the home page
Web design for an accountant: Herika Arten’s website built by L’Atelier 54, part 3 of 3 of the home page

In the client’s own words

Web design for accountants and accounting firms.

I want a site like this A four-step quote, no meeting needed to start.
Video testimonial on its way
Herika Arten · Digital accountant
Client
Herika Arten Contabilidade
Year
2024
Sector
Digital accounting for service providers
Where
São Paulo, Brazil
The site has
Services, numbers, testimonials, FAQ and WhatsApp
Deliverables
Corporate website design

Other work

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