TEG Monitor on LinkedIn
1/6Content for whoever evaluates a maintenance contract inside their own company: engineering, facilities and operations.
TEG Monitor and TEG Rental
TEG Monitor handles maintenance of generators, electrical systems, air conditioning, cold rooms, pumps and UPS units for businesses and condominiums. TEG Rental, from the same group, rents generators, transformers, load banks, UPS units and chillers for construction sites and critical operations across Brazil.
L’Atelier 54 handles content for both brands, separately: Instagram, LinkedIn, X, Google Business Profile, the group’s organic blog and the paid ads that bring people already searching for the service to the right contact.
What we handle
One group, two brands, six content fronts each
All six channels apply to both brands. Pick one to see its projects.
Overview
Two brands from the same group, two different audiences
TEG Monitor serves people who already own the equipment and need recurring maintenance: condominiums and companies on an ongoing contract. TEG Rental serves people who need power or climate control for a period, whether a construction site, an event or a critical operation. Same origin, two different decision moments.
That is why L’Atelier 54 took on content for both brands separately: each with its own calendar, visual identity and tone of voice, even though they share the same engineering underneath.
The challenge
Making heavy industry feel close to the decision-maker
A generator, a transformer or a load bank is not a shop-window product. Whoever is searching already knows what they need and decides on trust, not impulse. The challenge was not to “go viral”, it was to show up at the right moment: when a condominium’s facilities manager searches for electrical maintenance, or when a construction site’s engineering team urgently needs rented power.
TEG Rental also started from zero on social media, with no history, no followers and no tested format. Building a new presence without blending its voice with its sister brand, which already had an established base, took discipline from the very first post.
What we delivered
Six channels, two brands, no blended voice
A calendar and artwork of its own for each brand’s Instagram, LinkedIn, X and Google Business Profile, plus organic content for the group’s technical blog, home to the CEO’s letter and articles on predictive maintenance, energy efficiency and AI applied to industry.
Paid ads bring people already searching for the service to the right contact, without relying on organic reach alone. Two brands, one content operation run with judgement.
In the client’s own words
Social media management for industry and engineering.
I want an operation like this A four-step quote, no meeting needed to start.Video testimonial on the way
- Client
- TEG Group
- Partnership
- Ongoing
- Sector
- Industrial maintenance, electrical work and equipment rental
- Where
- São Paulo (capital) and all of Brazil
- Deliverables
- Instagram, LinkedIn, X, Google Business Profile, organic blog and paid ads
- TEG Monitor
- tegmonitor.com.br
- TEG Rental
- tegrental.com.br