Week 1
Diagnosis & Strategy
We audit the current profile, the competition and the audience: what already works, what is only taking up space and where the opportunity is. Delivered: diagnosis and goals for the quarter.
Social Media
Digital presence is not luck. It is consistency.
We look after your brand’s social media management with judgement: content planning, artwork in your visual language, captions that do real work, and metrics read month after month to adjust the course — in Brazil and beyond.
More than 150 brands served — from law firms to stores selling across borders
- TikTok
- Reels
- Carousels
- Stories
- Content calendar
- Captions
- Community
- Monthly report
- Feed identity
Posting every day is not a strategy. Having something to say — and always saying it the same way — is.
Week 2
Editorial Line & Feed
We define content pillars, tone of voice, formats and the visual identity of the feed — the pattern that makes people recognize the brand before reading the name. Delivered: editorial line and templates.
Every week
Production & Publishing
The calendar approved before the month starts, artwork designed, captions written, Reels scripted and everything published at the right time. Delivered: content live, without the last-minute rush.
Every month
Metrics & Course Correction
A report with reach, saves, shares and growth — and what changes next month because of those numbers. Delivered: report and plan for the next cycle.
What we create
Every operation calls for a different kind of partnership
Some clients need the whole operation handed over; others only need the artwork ready to go. We set the format before we start — and the quote follows that choice.
Full profile management
The whole operation in our hands: strategy, calendar, design, captions, publishing, community and reporting. All you do is approve.
- Reports
Content on demand
Your team handles publishing and we deliver the package of artwork: posts, carousels, covers and scripts in your brand style.
- Posts
- Carousels
- Reels
Campaigns & launches
Content concentrated around a specific date: build-up, launch day and follow-up — with pieces for organic reach and for ads.
- Launch
- Seasonal date
- Ads
Included
Everything a well-kept profile needs
No basic package, no “that costs extra”. Everything below goes into every account we manage.
An approved content calendar
You see the whole month before it starts: theme, format and date of every post, with room left for whatever the day brings.
Design in your brand style
Posts, carousels, covers and highlights designed in your identity — the feed looks like one place, not a patchwork.
Reels scripting and editing
A hook in the first three seconds, a written script, cuts, burned-in captions and music — ready to film, or to edit what you filmed.
Captions that do real work
Copy with a strong opening, a call to action and the keywords that help the content get found in the network’s own search.
Stories and behind the scenes
The living part of the profile: polls, replies, behind the scenes and social proof that hold the relationship together between posts.
Community management
Comments and messages answered in the brand’s tone, with anything that becomes a sales opportunity passed straight to you.
A monthly report you can read
Numbers with interpretation alongside them: what grew, what did not work and what changes next month.
An organized content library
Every piece, caption and video archived in a shared folder — the material is yours, now and later.
Results
Followers are vanity. A conversation that becomes a client is the work.
Every month you get the numbers with interpretation — and what changes in the next cycle because of them.
+10years looking after the digital presence of demanding brands
+150brands served in Brazil and abroad
30days of calendar approved before the month begins
100%made-to-measure content — never a generic stock post
Other services
The profile is the shop window. The brand is the whole.
Web Design
Bespoke websites, landing pages and online stores — fast and ready for Google.
Branding
A complete visual identity: symbol, typography, colors and brand guidelines.
Presentations
Decks and reports that hold the room and explain your idea in minutes.
Next step
Let’s give your profile the rhythm it never had
Tell us in two lines what your company does and how the accounts are doing today. We reply with a quick diagnosis of the profile and a proposal with fixed scope and price.
Chat on WhatsAppFAQSocial Media
The questions we always get
01How much does social media management cost?
It depends on the number of networks, how many posts per month, and whether production includes video. A profile with 12 pieces a month is very different from an operation with weekly Reels and comment management. After the first conversation you receive a fixed proposal, with scope, deliverables and a monthly price.
02Is there a minimum commitment?
We work in three-month cycles, because social media does not pay off in two weeks: the first month builds the structure, the second sets the rhythm and the third shows a pattern in the numbers. After that it renews monthly and you decide when to stop.
03How long until results show up?
Reach and saves usually react in the first month. Consistent growth in followers and qualified enquiries shows up from the third, once the editorial line has been tested and adjusted by the data.
Anyone promising instant virality is selling luck. What we deliver is consistency — which is exactly what the algorithm rewards.
04Do you film the videos too?
We script and edit every Reel. The filming can be done by you — with our direction, a script and framing references — or by a production team hired separately, when the project calls for a shoot day with a crew.
05Do I have to approve every post?
You approve the whole month’s calendar at once, before it starts, and receive the finished artwork in a shared folder. Day to day, only sensitive topics or content involving numbers, prices and positioning come back to you.
06Do you handle paid ads as well?
We deliver the artwork and scripts ready for campaigns, in each network’s format. Managing the budget and optimizing the ads can be added to the scope or stay with your own paid media team — in which case we work alongside them.
07What kinds of business do you do social media for?
L’Atelier 54 looks after the digital presence of brands that need to be taken seriously:
- Law firms, consultancies and professional services
- Clinics, practices and health and wellbeing brands
- Manufacturers, distributors and B2B companies on LinkedIn
- Restaurants, shops and product brands
- Course creators and projects with recurring launches
- Personal brands, artists and independent professionals
08Do you work with clients outside Brazil?
We do. The whole operation — strategy, approvals and publishing — happens remotely, with companies across Brazil and abroad.
We also look after bilingual profiles for brands speaking to audiences in Portugal, the United States and Europe.
Still have something to ask?Talk to L’Atelier 54