DUA Marketing is a B2B marketing agency based in Bali, Indonesia, with clients in more than 10 countries, most of them in Europe. It is led by Monah Legat, who left big-company marketing to build a faster way of working: corporate-level quality with freelancer flexibility, in DUA’s own words.
L’Atelier 54 designed the agency’s visual identity and website from Brazil, eleven time zones away from the client. An agency brand that sells to the whole world, born between Brazil and Bali, and a branding project for a company abroad run end to end remotely.
The visual identity
The pieces of the system, one by one, from the symbol on its own to the brand at large scale.
The site opens with the brand at full size and the line that sums DUA up: Corporate-Level Quality. Freelancer Flexibility. Behind it, the identity’s pattern fills the whole screen. Right below runs a ticker with the numbers that back the promise: 200+ go-to-market interviews, clients in 10+ countries and 50+ brands served.
Next, the site names the visitor’s pain (a message that doesn’t land, sales and marketing out of step, traditional agencies that move too slowly, global expansion that feels like flying blind) and introduces Monah as the guide. In a small, senior agency the person is the argument, so the site shows her face before it shows any service.
DUA doesn’t sell a fixed package. Some clients bring it in only for buyer research, others take it from strategy all the way to a live campaign. Explaining that without turning into a muddled list of services was the challenge of the site.
The answer was to organise everything into three doors (Start with Clarity, Build the Plan, Activate & Grow) and repeat the same logic in a three-step line and in three service fronts: marketing strategy, go-to-market and execution. Visitors see in seconds where they fit, and the visual identity holds the three sections together with the same colour, the same icon and the same rhythm.
The live site shows the agency’s real projects, each with challenge, solution and result: a brand unified across more than 30 European countries, renewed growth in France and the BeNeLux, and the launch of a beauty brand in Brazil. It closes with “Why DUA?”, client testimonials and a direct invitation to a consultation.
One of those testimonials comes from photographer Gert Rudolf, a client DUA and L’Atelier 54 served together. The partnership grew out of the brand and carried on into other projects: proof that visual identity and web design for companies abroad is routine work for the studio.
How the project came together
DUA Marketing’s visual identity and website were designed by L’Atelier 54, in Brazil, for an agency in Bali that serves clients across Europe. From the other side of the world, without a single in-person meeting.
I want a brand like this A four-step quote, with no meeting needed to start.Visual identity and website
L’Atelier 54
Brazil
Client
DUA Marketing
Bali, Indonesia
Who the brand speaks to
B2B clients
Europe and 10+ countries
